As of late, Google Chrome has been implementing new security measures, one being the "Website Not Secure" warning that appears when a website is not using the proper security protocols. This warning can create a sense of distrust for visitors and could potentially harm your website's reputation and traffic.
The warning appears when a website does not have an SSL/TLS certificate installed. SSL (Secure Socket Layer) and its successor TLS (Transport Layer Security) are protocols that encrypt the connection between the website and the user's device. This prevents information from being intercepted by third parties.
SSL/TLS certificates establish trust between the user and the website by ensuring that the information being exchanged is secure. In addition to encrypting communication and preventing attacks like man-in-the-middle, SSL/TLS certificates also indicate that the website is authentic and has valid ownership.
SSL/TLS certificates can be obtained from Certificate Authorities (CAs) such as Let's Encrypt, Comodo, or GoDaddy. These certificates can come in different levels of validation and pricing. Once obtained, the SSL/TLS certificate needs to be installed on your website's server. This process can vary depending on the server's configuration, but most hosting providers provide a simple installation process via the control panel.
Even if your website only collects basic information such as email addresses, the lack of an SSL/TLS certificate can still put user's information at risk. It is important to secure all types of communication with your website, regardless of the sensitivity of the information being exchanged.
Securing your website with SSL/TLS certificates not only protects user's information but also establishes trust and credibility for your website. The warning implemented by Google Chrome may cause distrust and harm your website's reputation and traffic. Obtaining and installing an SSL/TLS certificate is a simple yet crucial step in website security and should not be overlooked.